Over the last century, the parade has become a staple for companies looking to establish or strengthen awareness around their brand, says Texas Tech University’s Ryan Hess. The Macy’s Thanksgiving Day ...

To confront the annual task of fielding unwanted questions at family gatherings, arm yourself with media training techniques, says Codeword’s Ella Cathey. For a holiday that’s supposed to be about ...

X users are becoming ex-users and fleeing to the new social app founded by X’s co-founder. Since Elon Musk, owner of X, rallied for President-elect Donald Trump and rolled back content moderation, ...

8020 Communications, the U.K.-based communications consultancy for the aviation, travel and mobility industries, has formed a strategic partnership with Trevelino/Keller, a U.S.-based PR and marketing ...

Here’s how 15 brands are “holding space.” Holding space for the 103rd floor. The 103rd floor of the Empire State Building was ...

SRA founder and president Steve Aaron joins Avoq as partner, effective on December 2. (Image used with permission). WASHINGTON: Avoq has acquired Pennsylvania-based public affairs and advisory ...

The Madrid-based agency also appointed Luisa Garcia to lead corporate affairs globally. L-R: Garcia and Vidal. (Image via GlobeNewswire). MADRID: LLYC has appointed partner and chief talent and ...