At a travel industry conference Wednesday, United said it has seen a 25% uptick in demand for flights on weekends during which Swift has held concerts abroad. Swift is having a similar effect on domestic travel too, Andrew Nocella, the airline's EVP and chief commercial officer, added.

United Airlines (UAL) says it’s seen a surge in demand for flights, thanks to Taylor Swift’s Eras Tour. Chief commercial officer Andrew Nocella said the airline has recorded a 25% increase in demand for United flights during Swift’s weekend concerts,

Due to the high demand for Swift’s tour, the Chicago-based airline tracks the singer’s tour dates and locations to ensure it has the correct number of seats available for fans to travel to her performances,

French advertising holding company Publicis Groupe SA has acquired Mars United Commerce, a global marketing firm that works with online and brick-and-mortar stores.

The acquisition comes as advertising holding companies compete to help brands boost sales online and in stores.