Because Walmart likes to release its most jaw-dropping TV deals as a handful of pre-meditated doorbusters, more shoppers will be waiting in the wings for the clock to strike a certain time (rather than calmly perusing several pages of TV deals) — which means TVs selling out is more likely and time is of the essence.

It’s Black Friday, which means deals, deals, and more deals started today.

Get a Walmart+ membership for $50 and save $100 off of this Roku-powered TV. Plus, get early access to other deals.