Microsoft's bold new marketing campaign redefines Xbox as a multi-device platform, but it risks alienating its core fanbase.

Microsoft (MSFT) announced its new “This is an Xbox” campaign, which invites players to play with Xbox across multiple devices and ...

Avowed, the upcoming fantasy RPG from Obsidian Entertainment will be released on Xbox and PC, and Game Pass on February 18, ...

In addition to the Microsoft Store and Steam, the PC version of Avowed is also releasing on the Battle.net app. Pre-orders ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

This is possible because of Microsoft's investment in cloud gaming via Xbox Game Pass Ultimate, which starts at $19.99 and ...

Save up to $10 - Those in Microsoft's camp can also claim some free cash this week, with 10% off Xbox gift cards ranging from ...

Insights The biggest brands in the world are also some of the most recognizable.  Brands on this list cover everything from ...

Ahead of the holiday season, and presumably to help drive sign-ups to Game Pass, Microsoft has rolled out a new ad campaign ...

Montreal's Compulsion Games studio head and creative team behind video game 'South of Midnight' discuss the importance of ...

Xbox Game Pass subscribers can now try out five games over the weekend as a part of the latest Xbox Free Play Days promotion.

It's been known for a while that Microsoft's upcoming RPG “Avowed”, developed by Obsidian Entertainment, has been delayed ...