The edible Pop-Tarts Bowl mascot that rocked the college football ... Dec. 28 at 3:30 p.m. ET between representatives of the ACC and Big 12 conferences.

Discover how the Pop-Tarts Bowl is breaking boundaries with the introduction of three edible mascots in this unique sports ...

The playful campaign introduces three frosted contenders, including a mystery flavor, to amp up college football season.

And think about ACC basketball season ... Mistakes were made, but being known as the deadliest mascot in the NCAA does have a certain cachet. Do you get recognized often when you’re out in ...