Not quite. Brand identity is the more tangible manifestation of your brand personality: your logo, color scheme, tone of voice. It’s how your brand personality takes shape. But creating a strong ...

The California-based surf brand Lost International claim that the singer is ripping off a trademark they've had since 2015 Kevin Mazur/Getty Lost International is suing Lady Gaga for using a logo ...

The suit contends Lady Gaga’s use of the logo is causing confusion with the surf brand. Lost International, the California surf gear company, has filed a $100 million claim against Lady Gaga ...

Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk. Tesla famously didn’t use advertising until it started dabbling in it in 2023 ...

For the most part, the Beats brand has stayed completely intact. Beats Music was replaced with Apple Music, and the Beats 1 radio station on Apple Music was subsequently rebranded. Obviously ...

Audi has been a staple of China’s luxury car market for decades, but with local automakers gaining ground, the German brand is shifting gears. To stay competitive, Volkswagen Group is launching ...

We’ve written before at HuffPost UK about why jeans have that mini-pocket at the front (and no, despite what you might have heard in your teenhood, it’s not actually designed for condoms).

it is intended to help the two brands cross-pollinate design and material ideas. The car was finished in a bright red livery but has blue-tinted interiors. It bears the Kartell logo in several ...

The Volkswagen logo is one of the most memorable car logos around. Everyone knows what it looks like. And at first glance, it ...

Hyundai is quickly evolving into much more than just a traditional automaker. After launching its new software brand and tech platform, “Pleos,” Hyundai promises a new era of high-tech ...

In the last few years, Jordan Brand's most popular golf footwear offerings have been Air Jordans revamped for the fairway, but that could be changing soon with this new Air Rev golf shoe.