Nike announced that the company’s footwear and apparel designer Josanna Torrocha has “created a gleaming emblem” for A’ja ...

The Volkswagen logo is one of the most memorable car logos around. Everyone knows what it looks like. And at first glance, it ...

As with many sports, golf has become an increasingly commercialized game. Players' kits are littered not with embroidery paying homage to the sport itself but rather to their sponsors. Tiger Woods, ...

The AAD’s brand is focused on education, advocacy, member-centricity, and innovation. Education: Recognizing that it has a responsibility to advance the next generation of thought leaders, the AAD is ...

Since Meghan Markle announced her new lifestyle brand, As Ever, back in February, it's already been hit with multiple ...

now matches Max with the same palette of the HBO logo, which may help consumers associate the two brands with one another. (Both Warner banners share the same CEO in Casey Bloys.) The new look ...

In the meantime, getting smart about tariffs, getting good expert advice and remaining flexible is the best that any retailer or brand can do.

And in 2025, an official from the country who gifted America the statue has asked for it back—the latest sign that America, the brand, is becoming toxic. A French Member of European Parliament ...

Logos help with quick identification and mean something to a brand. They tell a story, build trust, signify essential elements of business philosophy, and most importantly, make brands unforgettable.