Facebook is making “views” its primary metric to measure the performance of content, bringing it in line with Instagram ...

Adam Mosseri, head of the social media app, revealed in a user-driven “Ask Me Anything” that the quality of the video rendered for a reel or story posted to Instagram can change over time.

which will mean less recommended content from accounts you don’t follow and more posts from the accounts you do starting today,” Threads boss Adam Mosseri announced on Thursday. The change ...

In a post on Thursday, Instagram and Threads boss Adam Mosseri said that Threads had “more than 15M signups in November alone” and ...

The popularity of an Instagram video can affect its actual video quality: According to Adam Mosseri (the Meta executive who leads Instagram and Threads), videos that are more popular get shown in ...