President Trump's fluctuating tariff proposals and an overall feeling of economic uncertainty could cast a long shadow over ...

With their ability to track TV viewers' behavior, including what they watch and search for on their TVs, smart TVs are a ...

Strategists say liberal candidate Susan Crawford neutralized conservative Brad Schimel's advantage on public safety by attacking his record.

If you believed everything you read on social media, you’d think HHS Secretary Robert F. Kennedy Jr. had issued a sweeping ...

Trump's tariffs could hit Amazon and Meta hard because of their reliance on Chinese advertisers. Here's how other companies ...

Before digital marketing became the norm, there was arguably more room for complex, creative and daring image-making.

AbbVie’s Skyrizi and Rinvoq were practically unshakeable atop the monthly TV drug ad spending rankings, ultimately leading ...

Tremfya achieved an impressions share of voice (SOV) of 3.35%, generating 2.1 billion total impressions. While the brand held the top spot, the total impressions dipped by 2 million from when Sanofi ...

The Wisconsin Supreme Court race saw $27 million spent on crime-related TV ads, dominating the airwaves. Liberal candidate Susan Crawford neutralized opponent Brad Schimel's perceived advantage on ...

Chicago With the advent of smart TVs, and thus, all kinds of services that offer original — and entertaining, get it networks? — content, clever TV ad jingles have become pretty much a thing of the ...

Like it or not, vampires have a chokehold on pop culture, and they have for decades. Let these famous vampires serve as ...

Advertisement rates for CTV are up in the range of 10-20 per cent, while the inventory for advertisements on linear ...