Brand founders Adrian Norris and Edwina Forest reflect on their 17 year journey, their Resort 26 show, and what's to come for the fashion house ...

Aje Athletica transformed Bennelong into a runway on a sunny morning last week. As the Sydney brand hosted its first show under the sails of the Opera House, the atmosphere was more relaxed than usual ...

Aje Athletica looks; Ikkari wellness products. “It’s amazing for Edi to be a creative at the top, rather than down in the details,” says Norris of the new structure.

Aje Athletica knows that function need not compromise on style — and that’s exactly what they proved with their first runway collection, Runway 23. Presented against a backdrop of Sydney’s iconic ...

With wellness and fitness taking center stage in our daily lives, the demand for stylish, functional, and comfortable activewear has never been higher.

“So I am a bit of a crazy person in that I don’t like spare time,” declares Adrian Norris, co-founder and CEO of the hugely successful Australian fashion brands Aje and Aje Athletica. “I ...

On sale for as little as $24.97: Athleta Elation Ultra High Rise 7 Short Athleta Elation Ultra High Rise 7 Short Save up to 70% on Athleta shorts, tanks, tees and dresses at the brand's Semi ...

Aje Athletica is one of 20 new offerings along Adelaide's premier shopping strip. Boutique national brands and eateries have opened 20 new stores in Rundle Street East in the past nine months ...

Norris at the Aje Athletica store in Sydney’s Bondi Junction. “I want Ikkari to have a whole life outside of Aje.” The name Ikkari comes from the days Norris was 19 and studying art in Venice.

At Afterpay Australia Fashion Week Aje looks back to look so forward. For Adrian Norris, co-founder and group CEO of Aje Group (which now encompasses Aje, Aje Athletica and wellness brand Ikkari ...

The label will also be stocked in Aje World, part of a retail reshuffle of the 12 Aje Athletica stores (dedicated to an athleisure spin-off launched in 2021) and 32 Aje stores.

Boutique national brands and eateries are behind 20 new offerings in Rundle Street East this year, including Aje Athletica, which officially opens its doors on Thursday.