One of the coolest innovations on the iPhone 16 is the Camera Control, a dedicated hardware addition that’s all about snapping images and taking video. It’s a clever hybrid of a mechanical button and a capacitive slider. But some users have found the learning curve a little steep. Here’s how to master it.

Apple’s latest video ad for the iPhone 16 shows off all the things you can do with Camera Control. Here’s a look.

The new hardware feature for the entire iPhone 16 lineup this year is the Camera Control. While it's a fun idea, the execution could have been better.

Apple today shared a video ad that highlights the new Camera Control on the latest iPhone 16 models, offering a quick look at the button in action.