Hands up, I have never bought a piece of clothing from a supermarket. And yet, earlier this week, I found myself wearing a smart, red, boucle, cardigan-style jacket from George at Asda for a dinner ...

In a fashion collaboration that no one saw coming, George at Asda and luxury label Roksanda have debuted a limited-edition capsule to celebrate 40 years of London Fashion Week. Starting from just £18, ...

Asda has announced its first "concept store" dedicated to its fashion branch, 'George' is finally open. The supermarket's first shop which purely sells clothing, home goods and "general merchandise" ...

Asda has opened its first stand-alone George concept store in Leeds. The shop features George clothing, home and garden ranges from the supermarket and is located in the Crown Point Retail Park. The ...

George at Asda is launching its first bridesmaid collection next month, in a bid to provide “an affordable alternative” to wedding outfits. The range features four different styles of dress, including ...

George’s standalone store will offer the brand’s clothing range for men, women, and children. Credit: Serge Cornu/Shutterstock. This initiative, if met with success, could lead to the rebranding of ...

It's that time of year again. The nights are beginning to draw in, the kids are about to go back to school and the shops start to surprise us with the sight of mince pies on the shelves. Yes, it's ...

Don't have an Asda store nearby? The incredible offers are also available online IF you’re a bargain-mad fashionista like us then the epic clothing sale at Asda is not one to miss. And now those ...

Asda has issued a warning over items of George children's clothing as they pose a risk of injury. The supermarket has recalled George Stitch and Angel 2 piece sets (all sizes) and George Baby 3PK Zip ...