Hands up, I have never bought a piece of clothing from a supermarket. And yet, earlier this week, I found myself wearing a smart, red, boucle, cardigan-style jacket from George at Asda for a dinner ...

These are the best pieces to shop from George at Asda's new-in collection. (George at Asda/Yahoo Life UK) Supermarket clothing brands are some of our favourite places to shop for on-trend, affordable ...

In a fashion collaboration that no one saw coming, George at Asda and luxury label Roksanda have debuted a limited-edition capsule to celebrate 40 years of London Fashion Week. Starting from just £18, ...

Asda has announced its first "concept store" dedicated to its fashion branch, 'George' is finally open. The supermarket's first shop which purely sells clothing, home goods and "general merchandise" ...

Asda has opened its first stand-alone George concept store in Leeds. The shop features George clothing, home and garden ranges from the supermarket and is located in the Crown Point Retail Park. The ...

Not only are the pieces super stylish, but also incredibly affordable. While many items were already around a very budget-friendly £20, George at Asda's sale now means that many items are £10 or less ...

George’s standalone store will offer the brand’s clothing range for men, women, and children. Credit: Serge Cornu/Shutterstock. This initiative, if met with success, could lead to the rebranding of ...

MUMS are rushing online after spotting a massive 'glitch' on the Asda George site and they’re snapping up kids’ clothes for as little as £2. Savvy shoppers have flooded social media to share their ...