Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

American ex-pros John Isner, Steve Johnson, and others recently made an engaging comparison between Ben Shelton and Tommy Paul’s personalities.

On, the Swiss sportswear label, continues to build its roster of players with Henry Bernet. The teenager joins a growing group that already includes major names like Iga Swiatek, Ben Shelton and ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

The U.S. Open is making a big bet on the potential of mixed doubles, changing the format in ways that will draw curiosity and ...

The USTA says the changes will showcase doubles to more people. The discipline's stars fear that they will not get to be part ...

Australian Open reaffirmed Rolex as the Official Timekeeper of the season-opening Grand Slam® tournament since 2008.

A former world No 7 has labelled Jannik Sinner an "alien" and compared the Italian to Novak Djokovic, Rafael Nadal and Roger ...

Roger Federer will star alongside Elmo in a cheeky advert that will air during America's biggest sporting event.

The NFL’s Super Bowl LIX brand campaign, NFL Flag 50, which is set to debut directly after the Apple Music Halftime Show, is ...