World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.

Mattia Bellucci's a left-hander like Ben Shelton with a hairdo like young Roger Federer, an Italian like Jannik Sinner with a ...

Young, vibrant personalities are part of On's foray into tennis sponsorships that feature young, charismatic athletes from ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Ben Shelton left the United States for the first ... Ben, a personal bet of Roger Federer and his agent Tony Godsick, returns to the penultimate round of a major. He was already there at the ...

Jannik Sinner can join the likes of Novak Djokovic and Roger Federer as a back-to-back ... 6-2 victory over American Ben Shelton. Italian world No.1 Jannik Sinner has advanced to another ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

The No. 2 seed memorably made his first ATP final in Houston on his first trip to the Lone Star State nearly six years ago.

A long way from the tennis courts, Roger Federer is enjoying a well-deserved retirement, promoting the Swiss brand On, which ...

Jannik Sinner can join the likes of Novak Djokovic and Roger Federer as a back-to-back ... 6-2 victory over American Ben Shelton. Jannik Sinner had his moments of worry in his semi-final against ...