Butterball "cook from frozen" turkeys are available at Harris Teeter, Lowes Foods and Publix stores. The new offering can also be purchased at select Kroger and Kroger banner locations (such as Fred Meyer, Fry's and Ralph's) as well as select Walmart locations.

Butterball's new Cook from Frozen Premium Whole Turkey goes from the freezer to the oven — no thawing or brining necessary. I tried it and here's what happened.

Butterball is introducing a new turkey this Thanksgiving that it says eliminates the need to thaw it: Cook From Frozen Premium Whole Turkey. Why it matters: Thawing a turkey is time-consuming, and making sure you allow enough time to thaw can be stressful.