A cherry-red vintage refrigerator stands tall and proud, its curved edges and chrome handle speaking of an era when household items were built to last and designed with flair rather than planned ...

'Tis the season of Coca-Cola Santa, those adorable animated polar bears, and limited-time holiday flavors, like the new ...

"Even sophisticated AI animations can appear cold or impersonal if they overshadow the story," said Top Marketing Agency CEO.

When you buy through links on our articles, Future and its syndication partners may earn a commission.

I have always been a traditionalist when it comes to my holidays. I bristle when municipalities decide to hold festivities on ...

Only a handful of companies own all the most popular brands in your home, influencing what you eat, drink, and think.

John Lewis & Partners has taken an early lead as consumers’ favourite Christmas ad this year, according to exclusive figures ...

A human error in Pepsi’s 1992 “Number Fever” campaign turned a national promotion into chaos, triggering riots, lawsuits, and ...

As Warren Buffett prepares to step down as CEO of Berkshire Hathaway, the billionaire investor’s real estate choices reflect ...

In the 1990s, a simple marketing contest called "Number Fever" promised Filipinos a chance to escape poverty. Instead, it ...

This is what we call the "rivalry reference effect". Consumers perceive rivalry-based messages as chapters in an ongoing narrative rather than isolated marketing claims.