Don't be so enamored by a scintillating story that you forget to consider the fundamentals like marketability and ...

Tampa-based Coca-Cola Beverages Florida, known as Coke Florida, has announced some upcoming leadership changes at the C-suite ...

Monster made a few sizable acquisitions over the past 10 years, namely the $690 million purchase of major flavor supplier American Fruits & Flavors (AFF) in 2016, the $330 million deal buying ...

While half of the Vegas megaconference grapples with implementing current generative offerings, the other put a flag in the ...

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...

Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...

This time, the battleground has expanded beyond the traditional cola giants, incorporating dairy and juice brands, each delivering unique messages to consumers ...

For his first meeting with Coca-Cola employees as the CEO, Quincey made two bold decisions: He didn't wear a suit and the ...

Inside Coke's covert campaign to downplay the risks of sugary soda. A new book shows how the company misled America.

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...