Don't be so enamored by a scintillating story that you forget to consider the fundamentals like marketability and ...

When March Madness rolls around, you can expect three things: shocking upsets, last-second thrillers and commercials replayed so often that you want to throw your remote at the TV.

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...

For his first meeting with Coca-Cola employees as the CEO, Quincey made two bold decisions: He didn't wear a suit and the ...

James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...

At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our own adverts, and get hounded by gen AI until we buy.

Disney+ (19th) streamed the Disney Christmas Day parade and pushed its holiday movies on social media. It added new content ...

Artificial intelligence is rapidly transforming creative industries, redefining the processes of ideation and execution. Few companies embody this Artificial intelligence is rapidly transforming ...

For Bryan Russell, chief facilities officer for Western Kentucky University, the 15 years he worked for the Detrex ...

The Flint Hills Rodeo, one of the oldest consecutive rodeos in Kansas, brings authentic cowboy culture to life each summer.

Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review.