Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

This new capability gives advertisers seamless access to the interactive ad format directly through their DSP of choice ...

Viant Technology, a specialist in CTV and AI-powered programmatic advertising, has announced a strategic integration with iHeartMedia, the US audio company and ...

Viant (DSP) announced a strategic integration with iHeartMedia (IHRT) to deliver enhanced addressability, measurement, and programmatic innovation ...

Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a strategic integration with iHeartMedia, the No. 1 audio company in the U.S. and the No.

Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising ...

Viant struck a deal with IHeartMedia and its Triton Digital ad platform that will make IHeart’s broadcast radio inventory ...

NBCUniversal has announced a new suite of advertising products and data capabilities designed to enhance ... Read More ...

The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the run-up to CES and the Olympics ...

The Trade Desk, Inc. TTD is positioning OpenPath as a transformative force in the digital advertising supply chain, reinforcing its long-standing commitment to transparency, efficiency and ...

For years, user acquisition strategies have been built around channels. Marketers optimized mobile campaigns in isolation, treated CTV as branding, and measured success within neatly defined silos.

Based on an aggregate of industry data from Gartner and WARC, Infillion has found that by 2028, more than $100 billion in programmatic spend is projected to flow through AI agents. This rapidly ...