CTV investment accelerates as measurement and AI evolve. CTV remains a true lean-back, highly engaged environment, but it’s under-monetized relative to time spent. In 2026, that gap in spend will ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

Partnership delivers +12.6% lift in Purchase Intent for leading luxury retailer, illustrating that Wunderkind’s CTV Pause Ads ...

Viant Technology, a specialist in CTV and AI-powered programmatic advertising, has announced a strategic integration with iHeartMedia, the US audio company and ...

Viant (DSP) announced a strategic integration with iHeartMedia (IHRT) to deliver enhanced addressability, measurement, and programmatic innovation ...

Viant today announced a strategic integration with iHeartMedia, the No. 1 audio company in the U.S. and the No. 1 podcast ...

Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising ...

Viant struck a deal with IHeartMedia and its Triton Digital ad platform that will make IHeart’s broadcast radio inventory ...

NBCUniversal has announced a new suite of advertising products and data capabilities designed to enhance ... Read More ...

The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the run-up to CES and the Olympics ...

The Trade Desk, Inc. TTD is positioning OpenPath as a transformative force in the digital advertising supply chain, reinforcing its long-standing commitment to transparency, efficiency and ...

For years, user acquisition strategies have been built around channels. Marketers optimized mobile campaigns in isolation, treated CTV as branding, and measured success within neatly defined silos.