Coca-Cola is reviving its “Share a Coke” campaign, and this time, it’s even more personal. Jon Springer covers sports marketing and beverage marketing. He formerly covered the food retail industry for ...

The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.

The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

Coca-Cola products will account for an estimated 1.33 billion pounds (602,000 metric tonnes) of plastic waste entering the ...

Mikalah Harp’s weekly Whole Foods run starts in the produce section, dutifully winds through the store and ends with the best ...

Coca-Cola has implemented a packaging change to its 20-ounce bottles across its trademark products, including Coca-Cola, Diet ...

India, the world's second-biggest crude steel producer, could extend restrictions on imports of low-ash metallurgical coke, or met coke, to encourage local steel mills to source the ingredient from ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 ...

If you’re enjoying a Diet Coke every day, here’s a simple plan to keep your teeth happy: Rinse your mouth with water right after drinking. Wait 20 minutes before brushing your teeth (this ...

The Coca-Cola Company is reportedly reviewing its $4 billion US media account, and has shortlisted incumbent WPP and Publicis Groupe. According to media reports, the account has been with WPP ...