Targeted Advertising in Action: Visualizing OOH Sports' ability to deliver hyper-localized digital billboard campaigns within a 3-mile radius of major sporting events across leagues like MLB, NBA, NFL ...

Even though there is a long way to go, the early reviews of new Los Angeles Lakers head coach JJ Redick have been positive.

Simone Biles was seen wearing a custom jacket supporting husband Jonathan Owens at the Chicago Bears game on Sunday ...

OOH Sports logo featuring a silhouette of a running athlete in blue with dynamic speed lines, symbolizing energy and movement ...

--(BUSINESS WIRE)--Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for ... By pairing sponsor logos with specific locations or items within a venue ...

Sports sponsorships have evolved from simple logo placements to complex partnerships that demand detailed measurement and ...

The Orioles current longest-running minor league affiliation is with their Double-A team since 1993, the Bowie Baysox. And as ...

Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has announced the issuance of US Patent No. 12,124,509 titled 'Automa ...

Live sports is the battlefield as AI plays both sword and shield in the ongoing war with piracy. Adrian Pennington reports.

According to a new market research report titled, 'Global eSports Market by Revenue Model (Sponsorships, Media & Broadcasting ...

The league's current on-court product might be turning away fans. Would a greater reward for dunking improve it?

Here are three ways the Lakers are dramatically different this year -- and one way they are troublingly the same.