The Oklahoma State Cowboys logo is iconic, and the mascot has been a long-standing symbol of grit and Southwestern swagger. But few know that Pistol Pete is based on a real-life cowboy. But where did ...

Louisiana-based Tigeraire says Tiger Woods and the owners of Sun Day Red golf apparel company improperly use a logo that ...

Uncover the secrets of effective logo design, from font psychology to essential tools, for a brand that stands out. Insights ...

Hi-Chew, the chewy candy that hails from Japan and has found a following in the U.S. with Gen Z and millennial consumers, introduced a mascot named Chewbie as part of a larger marketing push, ...