Advertising doesn’t just inform; it subtly molds our choices. In the competitive fast-food sector, standing out through ...

(RTTNews) - Fast-food restaurant chain KFC, owned by Yum! Brands, has sued rival Church's Texas Chicken in federal court for allegedly violating its trademark rights by using "Original Recipe" phrase ...

Colour also plays a role in building long-term brand loyalty. Over time, as consumers interact with a brand, the colour ...

South West-centric fried chicken shop chain Miss Millie's has revealed a new ‘forward-thinking’ brand identity and a ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The brand's black, red and white logo means low prices and more.

Hanging in the office of GPS Hospitality CEO Tom Garrett is a fairly large framed photo of Michael Jordan’s final shot as a ...

When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

The food and beverages market is prominent within Israel’s fast-moving consumer goods (FMCG) sector. FMCG products sell on a large scale and at a fast pace, usually at low or mid-range prices.

The participating restaurants will have food for sale — as well as merch. Brands like Pharrell Williams’ Billionaire Boys ...

Fast food chains are ubiquitous in Singapore’s competitive food and beverage (F&B) landscape, catering to the busy and hectic Singaporean lifestyle. The diverse mix of global, Asian, and local ...

Think of it this way: if a fast-food restaurant’s prices go up to make up for increased labor costs and traffic holds steady (as you would expect it to when every restaurant of the same brand and most ...