NEW YORK - Roku and FreeWheel, a division of media giant Comcast (market cap: $114.79B), announced Tuesday an expansion of their partnership that aims to improve targeting, transparency and efficiency ...

Roku’s premium CTV supply can now be activated through the FreeWheel Streaming Hub with better demand signals, more transparency, and more efficient monetization, the companies said When you purchase ...

In a boost to offsite retail media, FreeWheel, a Comcast company and global technology platform for the premium video advertising industry, and Experian, a global data and technology firm, have ...

NEW YORK — Comcast Advertising’s FreeWheel TV advertising technology platform is celebrating new and expanded Connected TV partnerships with a host of streaming and platform partners. The partnerships ...

Fubo, LG Ads, Philo, Plex, TCL Ads, Telly, Wurl and more partner with FreeWheel to strengthen programmatic offerings for ecosystem. As buyers navigate continually blurry lines between platforms and ...

(RTTNews) - FreeWheel (CMCSA), a global tech platform powering the streaming ad industry, has announced new advancements to its Streaming Hub aimed at strengthening the link between advertisers and ...

FreeWheel Streaming Hub Further Unifies Capabilities to Increase Transparency Across Programmatic Ecosystem Including A+E, DIRECTV, Locality, Roku, Spectrum Reach, Warner Bros. Discovery and more "At ...

Are you a print subscriber? Activate your account. By Garett Sloane - 39 min 11 sec ago By Lindsay Rittenhouse - 39 min 11 sec ago By Sabrina Sanchez - 39 min 11 sec ago By Ad Age Staff - 1 hour 9 min ...

Paramount Australia has reached a key milestone in its business and technology transformation with the commencement of a market-first partnership with FreeWheel, a Comcast Company and global ...

FreeWheel, the global technology platform for the television advertising industry, announced the expansion of its compatibility with ID solution providers, including First-id. The move is part of a ...

In the middle of a bike ride, a friend asked a perfectly reasonable question: “What’s up with that buzzing noise my bike makes when I’m coasting?” I had a pretty good idea but decided to dig deeper.

FreeWheel has announced the appointment of Tess O’Brien as its managing director ANZ. As part of her new role, O’Brien will work to connect FreeWheel with both buyers and sellers in Australia via ...