If millennials forced brands to be “cool,” Generation Z has forced them to be “real.” Born roughly between the mid-1990s and early-2010s, Gen Z grew up plugged in … with smartphones, social media and ...

Every year, Oxford University Press picks a word that really defines the mood of the year. In 2025, the winner is a very GenZ term that has been trending online: ‘Rage Bait’. And this pick was ...

Pakistan, Jan. 26 -- While listening carefully to the everyday conversations of university students in Pakistan, we will hear a language that was unintelligible almost a decade ago.

Various media sites have picked up on a new Gen Z insult making the rounds. The latest edition is the word "choppelganger," ...

Gen Z’s latest wellness trend, nervous system regulation, goes beyond aesthetics to explore how stress affects the body. Here ...

Ten practical tips for designing meetings and events that better resonate with young professionals such as Gen Z.

Gen Z likes content that is quick, entertaining, and easy to understand. They enjoy short videos, memes, challenges, and ...