Benjamin Houy shuts down Lorelight, arguing AI search doesn’t need stand-alone GEO tools. The decision sparks debate over measuring assistant visibility.

Traditional search engines primarily work by indexing and retrieving webpages that are most relevant to a user’s keyword query. They provide a ranked list of links and the user is typically expected ...

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. This new portfolio school aims to fill a widening gap in training ...

Furnishing an agentic commerce future - CTO Susan Tan explains how Wayfair plans to build on its existing AI foundations ...

PRESSADVANTAGE – Blue Interactive Agency, an established leader in digital marketing innovation, is establishing a new standard for performance-driven marketing through artificial intelligence.

The Prompting Company just raised $6.5 million to help businesses improve their visibility in generative AI search results.

Omri Hurwitz Media leads Israel’s PR industry with AI-driven Generative Engine Optimization, redefining brand visibility ...

After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain ...

Bulleted lists improve both readability and machine understanding. Generative engines rely on structure to identify key points, and lists provide clear visual and semantic cues. They break complex ...

“AI search is transforming how users find and trust information,” said Marcos Withington, Head of Partnerships at ...

YC-backed The Prompting Company helps customers get recommendations from AI. It is also partnering with NVIDIA on "next-generation" search.