While there are a million scientific and logical reasons to love Korean beauty products — potent but gentle ingredients, innovative formulas that actually deliver on promised results, the ability to ...

Chapped lips, fixed fast. Our editors picked 11 affordable e.l.f. masks, oils, primers and lip colors to hydrate, smooth and ...

The year is 2000 and you're taking your time choosing between a cherry-flavoured rollerball lip gloss and Lancôme's Juicy Tubes. Not lurid like shimmer eyeshadow or doll-esque like baby pink blush, a ...

Here is how to get your lips done like Ayra Starr. Ayra Starr's makeup was done by Merikibyonome [Instagram] Marvin singer and superstar, Ayra Starr, is known for her very glossy pink lips. You don’t ...

As a '90s baby and a '00s teen, these eras will always reign supreme for me when it comes to beauty trends. Evidently, I'm not alone. Makeup that made an impact across these decades is having a moment ...

Like it or not, lip gloss is trending again and is here to stay. While lip gloss has come a long way from the clear, tacky substances of old that were often bursting with glitter, it’s evident that ...

“When you close your eyes, the stereotype of Old Hollywood—especially Marilyn—is definitely that red lip,” says makeup artist Mélanie Inglessis, the morning after the Golden Globes 2023 handed out ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. While there are a million scientific and logical reasons to ...