Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ROI. This edited excerpt is from B2B Content Marketing Strategy by Devin ...

Being a leader in the social media space for the last 10 years has been a wild journey as I’ve watched it evolve in real time. Back in 2015, many brands were just starting to come around to the idea ...

To answer, I’m going to explain the non-linear journey down the customer journey funnel and where large language models (LLMs) show up. From rethinking traffic expectations to conducting an audit on ...

Google’s AI Overviews and AI-driven search are reshaping content creation, SEO, and user behavior. As we watch this fascinating evolution of search – and continue to debate what we call this new ...

Content isn’t dead, but the game has changed. With a new strategy, it can still be one of the most reliable ways to grow your business. Learn how to use the “onion strategy” How to prevent wasted ...

Kenvue is planning to appoint Jon Halvorson as its new chief marketing officer (CMO). News that the consumer health company planned to tap Halvorson, who joins from the global food advertising ...

Professor Emeritus of the University of Connecticut, Peter L. Halvorson, PhD of Coventry, CT passed away peacefully in his sleep with his family at his side on October 11, 2025 at age 85. Born on ...

FORT WORTH, Texas — After more than three months apart, the Halvorson family is finally under one roof. On Monday, baby Hudson Halvorson, born 13 weeks premature and weighing just 1 pound, 9 ounces, ...

A Fort Worth firefighter who nearly lost his life in the line of duty is finally going home. After more than a month at Parkland Hospital in Dallas, Caleb Halvorson reunited with his family Monday in ...

A Fort Worth firefighter who nearly lost his life battling a blaze last month is finally home. After 34 days in the hospital, firefighter Caleb Halvorson was wheeled out of Parkland Hospital on Monday ...

Nearly a month after being critically burned in a Fort Worth house fire, firefighter Caleb Halvorson is showing signs of progress, but his family says it could take years for a full recovery. Caleb ...