These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Socialites, get a load of this! Toy manufacturer Mattel recently found itself in hot water over a major misprint on the ...

In a statement sent to The Associated Press, Mattel said it was “made aware of a misprint on the packaging of the Mattel Wicked collection dolls," which it said are primarily sold in the U.S. “We ...

Mattel had a massive misprint on the boxes for its new Wicked dolls. According to customers and photos published by the New ...

Hot Toys has unveiled two new figures of Heath Ledger's Joker from The Dark Knight and Batman from The Dark Knight returns DC comic book.

“Oh my dear god, Mattel accidentally listed “Wicked dot com” (porn site) instead of “Wickedmovie dot com” (official site) on the Wicked movie doll boxes. And it seems to be on most of the boxes in the ...

Fans have been anticipating Hot Toys’ official reveal of this amazing armor since the prototype’s showing at various toy fairs earlier this year. Sideshow Collectibles and Hot Toys are proud to ...

Pull out your cutest matching family PJs and cheerful Advent Calendars, because before you know it, it will be time to start shopping for Christmas toys ... in the lab.” Hot Wheels has a ...

Collectors should stay tuned to Hot Toys’ official announcements and authorized retailers, as these figures are expected to sell out fast. Display Tips: Showcasing Your Purge Trooper Commander Once ...

Nov. 1 (UPI) --Grammy-winning pop star Mariah Carey released a new video at midnight declaring the start of the 2024 Christmas season, now that Halloween is over. The minute-long commercial for ...

Please verify your email address. 2024 might have a couple of months left in it, but we're already getting a head start on 2025 flagships. Not long after Xiaomi showed off its latest trio of ...