Atlassian Williams Racing will race next year under a new identity that connects the team’s glorious legacy to its bold and ...

Carlos Sainz has called for Formula 1 to continue tweaking the sprint weekend format to inject excitement into the spectacle.

Williams has announced a change to its name and logo for the 2026 Formula 1 season as it harks back to its roots. Inspired by the 'Forward W' that was first int ...

The name is not the only change for 2026, with the 'W' logo being replaced by a new version of Frank Williams' original ...

Meanwhile, the Grove-based squad will also change its name from Atlassian Williams Racing to Atlassian Williams F1 Team, ...

Williams has announced it is bringing back the iconic W logo for the 2026 Formula 1 season as it also alters its team name.

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

Realme partners with Aston Martin F1 to launch a stunning GT 8 Pro Limited Edition featuring exclusive design and performance ...

The legendary Williams F1 squad will race under a new name from January onwards, tweaking their identity in a throwback to an ...

Williams have introduced the new logo they will use for the 2026 Formula 1 world championship, with the team also changing it's name.

Motorsport sponsorships have evolved into a significant marketing strategy, offering brands unparalleled exposure and unique ...