Several star running backs received a ratings bump in Madden NFL 25 this week, including Philadelphia Eagles running back ...

EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live ...

Learn how a football legend and a computer whiz created a cultural phenomenon in ‘It’s in the Game: Madden NFL.’ Madden NFL ...

Here are five things some may or may not have known about the Madden video game series that are featured in the new Prime ...

NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a ...

The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.

Along with its much-promoted Black Friday NFL game, Amazon is serving up a side helping of holiday sports content this week with its new docuseries about the history of the top-selling video game ...

If you've ever watched an NFL game and wondered what it would look like through the lens of Madden NFL Football, NBC will soon have the game for you. NBC will produce an alternate broadcast of the ...

The Madden alt-cast will blend video game elements and live action and inject Madden NFL’s brand elements as animated ...