Just like Norman Bates said in Psycho, “We all go a little mad sometimes.” However, a new Xbox ad campaign has us a little concerned. Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

It’s the latest step in Microsoft’s ongoing gaming strategy to reach players beyond the Xbox console — something that started with the introduction of Xbox Cloud Gaming more