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Modelo Unpacks a ‘Vibrant,’ ‘Elevated’ Seasonal Brew

In an effort to keep it classic, Modelo is launching a Noche Especial brew inspired by the "vibrant" and "cherished" holiday ...

Modelo® Unveils Limited-Edition Modelo® Noche Especial, a Holiday Beer Celebrating the Spirit of Noche Buena

CHICAGO, Nov. 04, 2025 (GLOBE NEWSWIRE) -- Modelo®, the beer that has long celebrated Hispanic culture and its Mexican roots, ...

Beer battle underway between Michelob Ultra and Modelo Especial to be No. 1 beer in US

While Modelo Especial remains the No. 1 beer in terms of dollar sales, "Ultra has maintained an upward trajectory" as overall beer sales have dipped, Williams said. As Michelob Ultra's sales volume ...
KTVU

Michelob Ultra dethrones Modelo Especial to become America's new top-selling beer brand

Michelob Ultra notched a major milestone, surpassing all its rivals to become the top-selling beer in America, according to recent data. Executives credited its rise to the top, which included ...
Fast Company

How Modelo is using Mexican-flavored experiments in a push to become America’s No. 1 beer

Modelo Especial, second only to Bud Light In U.S. beer dollar sales, is rolling out new test products to help it grow even more. It may surprise you to know that only Bud Light sells more beer in the ...
Fox Business

Modelo named top-selling beer in US for second consecutive month

Modelo Especial held its title as the top-selling beer on a dollar basis in the U.S. for the second month in a row in June. The Mexican lager has generated more dollars than any other beer brand in ...
Fox Business

Bud Light falls further, Modelo extends lead as best-selling US beer

Bud Light's chances of regaining its title as the top-selling beer in the U.S. continue to fall as the troubled Anheuser-Busch InBev brand's sales tumble while newly crowned leader Modelo Especial is ...