Modelo Unpacks a ‘Vibrant,’ ‘Elevated’ Seasonal Brew

In an effort to keep it classic, Modelo is launching a Noche Especial brew inspired by the "vibrant" and "cherished" holiday ...

Modelo® Unveils Limited-Edition Modelo® Noche Especial, a Holiday Beer Celebrating the Spirit of Noche Buena

CHICAGO, Nov. 04, 2025 (GLOBE NEWSWIRE) -- Modelo®, the beer that has long celebrated Hispanic culture and its Mexican roots, ...

Beer battle underway between Michelob Ultra and Modelo Especial to be No. 1 beer in US

While Modelo Especial remains the No. 1 beer in terms of dollar sales, "Ultra has maintained an upward trajectory" as overall beer sales have dipped, Williams said. As Michelob Ultra's sales volume ...
KTVU

Michelob Ultra dethrones Modelo Especial to become America's new top-selling beer brand

Michelob Ultra notched a major milestone, surpassing all its rivals to become the top-selling beer in America, according to recent data. Executives credited its rise to the top, which included ...
FOX 5 Atlanta

How Modelo was the one to dethrone Bud Light as top-selling US beer, according to analyst

Mexican beer Modelo Especial recently dethroned Bud Light as the top-selling beer brand in the U.S., with the growing Hispanic drinking age population and an increased trend toward premiumization as ...
NBC New York

How Modelo dethroned Bud Light to become the top-selling U.S. beer

Modelo Especial's U.S. owner and distributor wants to emphasize that the brand's rise to the top of the country's beer market didn't happen overnight. "The fact that we became the No. 1 beer in ...