The NBA regular season has reached its final day, and most of the attention is on the Western Conference playoff race. But ...

While most teams spent the past month jockeying for postseason positioning, a select handful had their eyes on a different ...

NBA regular season ended with a instant classic between the Clippers and Warriors as the playoff field is now solidified.

Most NBA teams are neither blowing games on purpose nor cutting down nets in June. Most are somewhere in the middle.

But for fans of certain teams, they've got lottery odds on their mind. It's a high-powered top of the NBA Draft this year, assuming Duke's Cooper Flagg does indeed declare and leave college for ...

The NBA and National Basketball Players Association today jointly announced that the Los Angeles Lakers’ Luka Dončić and the ...

Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.

Los Angeles Lakers star Luka Doncic is the first non-American player to top the list of the NBA's most popular jerseys.

Charlotte Hornets star LaMelo Ball is consistently one of the most popular NBA players. Thanks to an interesting path to the league, a totally unique playstyle, ...

On Monday, the league announced that Los Angeles Lakers guard Luka Dončić held the highest-selling jersey for the 2024-25 ...