With the Disney Starlight parade set to officially debut in Magic Kingdom tonight, the Emporium has already released new parade merchandise.

Taylor Swift Fans Are Loving This New Walt Disney World Merch originally appeared on Parade. Attention Disney Swifties: Walt ...

Starlight watching advice: Look at the floats as they approach, look at them closely when they get to your spot, then look ...

Disney Store launched its back-to-school collection, offering a wide range of character-themed merchandise to help students return to the classroom with style and excitement. The collection features ...

New Halloween merchandise at Disney World this week includes a pumpkin spice sweatshirt, jack-o'-lantern earrings, and Evil ...

A virtual cornucopia of Halloween goodness is arriving at the Disney Store on July 28! Family fashions, Mickey and friends ...

GLENDALE, Calif.--(BUSINESS WIRE)--Today, Disney kicks off its “Wonder of Princess” festivities, as part of the on-going celebration of 100 years of Disney, with a magical line-up of new ...

Ahead of the parade’s premiere in just under two weeks at Disney World Magic Kingdom, a “Disney Starlight: Dream the Night Away” popcorn bucket was released at Magic Kingdom. Disney Starlight Parade ...

In addition to the release of Brandy’s new song and the book of short stories, Disney fans can look forward to “Disney Princess - The Concert,” a nationwide tour kicking off Nov. 1, 2021.

This new merchandise is sure to be popular especially all of the light-up items that coordinate with the lighting and music of the parade! READ MORE – 5 Best Easy-to-Book Disney World ...

While we only have the most fleeting glimpse of Gal Gadot's Evil Queen, a new Mattel doll has revealed perhaps our best look yet at the costume Rachel Zegler will wear as Snow White's title ...

This is the second year for Jollywood Nights. Disney says this year, there are more characters, musical acts and a grand new skating show described as a holiday love letter to Hollywood.