LeBron James unveiled the unreleased Nike LeBron NXT Gen “JW” colorway, a collaboration with USC star JuJu Watkins, during the Lakers’ win over the Warriors. Here’s what we know about the surprise ...
Nike's ACG brand resurges at 2026 Winter Olympics, driving social media buzz as Team USA athletes don the gear, boosting its market presence.
The USC star becomes the first athlete to design within the NXXT Gen platform, honoring her Watts roots with a personal touch.
When it comes to sensory input from your feet, more isn’t always better.
Los Angeles Lakers star LeBron James and USC's JuJu Watkins joined forces to design a new LeBron NXXT Gen shoe.
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Michael Jordan’s rare AJ-7 draws unexpected colorway inspiration from tennis world
The basketball paint and tennis court are set to lock horns this summer with the crossover that no one saw coming. The NBA legend’s expertise on the golf course is mostly known. But his 7th AJ is ...
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