Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

A team of American researchers say they've discovered a colour called "olo" that's never been seen by the human eye before.

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

Following this, the volunteers witnessed a striking blue-green shade that does not appear in nature and can not be seen ...

In the experiment, researchers directed a laser beam into one eye of each participant. The study involved five individuals — ...

A group of scientists might have discovered a new color thanks to a unique retina stimulation technique that targeted specific photo receptors in the eye.

A group of American scientists has claimed to have discovered a new, never-before-seen color after an experiment saw them ...

Using a fluorometer, a device that measures fluorescence, the team detected varying levels of fluorescent pigments—primarily ...

A team of scientists claim to have discovered a new colour that no human has ever seen before. But what does ‘The Wizard of ...

"Olo" is said to be a saturated blue-green - but some say the existence of a new colour is "open to argument".

The lab experiments expanded the perception of the eyes and enabled them to see hues that could not be recreated in reality ...

The colour, said to be a saturated shade of blue-green, cannot be seen by the naked eye without the help of stimulation A team of scientists claim to have discovered a new colour that no human has ...