Indiana Fever's new addition, Sydney Colson, reacted to Flau'jae Johnson's inquiry about her commercials on Friday.

Powerade says, “It takes more to get this far” in a spot that highlights the brand’s status as the Official Sports Drink of ...

"We take care of our own here. When tornadoes hit, when wildfires happen, when there’s flooding, when there’s disasters, people come from all over the state to help," Nikita Higbee, who was passing ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

Few athletes embody the modern era of college sports like Flau’jae Johnson. A standout guard for LSU and a rising star in the ...

Teddi Mellencamp is keeping it real with her followers as she gears up for another week of radiation in her ongoing cancer ...

The popular energy drink brand has partnered with one player from each men’s and women’s tournament teams. Several NFL free agent moves shed light on where former NIL star quarterback could be ...

Flau'jae Johnson has teamed up with Powerade to release her new song "What It Takes" as the dedicated anthem for March ...

Cooper Flagg and Livvy Dunne are among the highest-paid student-athletes thanks to NIL deals. See who else made the top 10.

“Zero to one” is a phrase that describes the process of creating something radically new and taking it to its first growth ...

With huge momentum in the sports drinks category - and the might of The Coca-Cola Company behind it - the opportunity is huge ...

Electrolyte drinks are everywhere nowadays. You've probably seen countless brands at your grocery store, and we've narrowed down the 14 best-tasting flavors.