CMO Shantiswarup Panda notes that casting real-life couple Aditi Rao Hydari and Siddharth brought warmth and chemistry, ...

Rachel Maddow and the late Maya Angelou star in the spots, which launch Tuesday ahead of the rebranding on Nov. 15.

Discover the evolution of advertising measurement, moving past vanity metrics like clicks to focus on true impact, attention, and RO ...

Former President Barack Obama told Zohran Mamdani “your campaign has been impressive to watch,” and suggested that he was invested in Mr. Mamdani’s success beyond the election.

Consumer and two environmental groups took legal action claiming the campaign was misleading and greenwashing.

Hyperlocal marketing strategies for small businesses offer a more precise and effective way to target a narrowly defined ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Regional language influencers are charging 15-30% higher rates from off-season levels, while prime CTV and OTT regional feeds ...

Generative AI chatbots like Microsoft Copilot make stuff up all the time. Here’s how to rein in those lying tendencies and ...

While Hollywood isn't pleased about the AI-generated actor Tilly Norwood, Ryan Reynolds is taking advantage of the buzz for his Mint Mobile company. The actor and business owner has decided to get ...