A sharp, compelling positioning strategy—one that makes it crystal clear why your product is the right fit for the right audience. Positioning is how your product carves out its unique value for ...

Peter Wilczynski, Maxar’s chief product ... relative positioning between absolute updates, they can drift over time. Raptor helps correct that drift with high-confidence, map-based fixes ...

Competitive advantages are attributed to a variety of factors including cost structure, branding, the quality of product offerings ... drug companies are another example. They can market branded ...