Viant struck a deal with IHeartMedia and its Triton Digital ad platform that will make IHeart’s broadcast radio inventory ...

Ad Context Protocol is an open standard, developed by Triton Digital and six other companies intended to simplify advertising ...

Since the beginning of commercial television, advertising has been a key part of broadcasting. Over the years, the technology for inserting ads into programs has developed to the point where there is ...

As 2025 draws to a close, the UAE’s tourism and digital marketing landscape stands transformed — shaped by record visitor ...

The AdNews end-of-year Perspectives, looking back at 2025 and forward to next year. Alessandra Alessio, Marketing Director ...

AI agents will become foundational to the future of digital advertising. They will not only make campaigns more efficient but ...

Adnami, a leader in attention-driven digital advertising, thas announced the launch of its Agentic Curation product to create custom publisher deals and optimis ...

Adnami, a leader in attention-driven digital advertising, today (10th December, 2025) announced the launch of its Agentic Curation product to create custom publisher deals and optimise campaigns fast ...

From Coca-Cola to Qatar Airways, FIFA’s top-tier partners will anticipate unprecedented levels of exposure when next year’s ...

On Tuesday, Infillion launched fully agentic media execution platform built on MCP, marking a shift from the programmatic to ...

Generative AI in advertising is stirring controversy, as seen in recent McDonald's and Coca-Cola campaigns that sparked ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...