Today’s buyers expect the same experiences they get as consumers: emotionally resonant, exciting and digitally savvy.

Simply put, the Lead Object, which is central to Salesforce’s design, completely messes with everyone’s head and doesn’t align with how B2B buying decisions are made.

B2B marketing will benefit from more automation thanks to Salesforce's new artificial intelligence (AI)-based, account-focused marketing and customer relationship management (CRM) tool.

TradeCentric today announced it has updated TradeCentric for Salesforce B2B Commerce Lightning on Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts. These ...

Additional Information The 2022 Gartner Magic Quadrant for B2B Marketing Automations Platforms report is available here. To learn more about Salesforce Marketing Cloud Account Engagement, go here.

Exclusive To paraphrase humorist and writer Mark Twain, email’s death as a marketing tool has been greatly exaggerated. That’s according to Salesforce‘s first “State of B2B Marketing ...

At Salesforce Connections 2018, B2B Commerce was officially announced. I asked Salesforce executives why this announcement matters, and gut checked it with customers. Here's what I learned.

Revature becomes the first Salesforce B2B Commerce Cloud Authorized Training PartnerRESTON, Va., Aug. 04, 2022 (GLOBE NEWSWIRE) -- Revature, the largest employer of entry-level technology talent ...

See how the two leading customer relationship management (CRM) systems stack up with our head-to-head Zendesk vs Salesforce comparison.