If you believed everything you read on social media, you’d think HHS Secretary Robert F. Kennedy Jr. had issued a sweeping ...

Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

Later, as cars became more accessible, print ads began to appeal to emotions, associating them with freedom and adventure, ...

An online-first brand, Zoff gets 60% of its business from traditional e-commerce marketplaces like Amazon and Flipkart, but ...

As legacy media competes with large-scale social platforms, executives must learn how to participate in the creator economy ...

Harvard has a golden opportunity right now to become an institution people love again and make this assault much more painful ...

The reason for the decline, according to the report, is as advertisers increasingly favouring user generated content ...

The category defining ad campaign is part of an innovative shift in marketing strategy at Finance of America and is designed ...

As brands vie for attention in a world of split screens and viral reels, experts weigh in on what IPL campaign effectiveness ...

From reels to reality TV, the DDU’s Shruti Chopra looks at the dentolegal implications of the media spotlight.

Bonded Agency recently united some of the world’s leading media and tech giants for the second annual Future Trends in ...