TikTok drew on the Amazon playbook to launch its US e-commerce business, but now it's betting its future on staff with roots ...

It might be a little jarring to learn that these TikTok trends don't always happen 100 percent organically. But rest assured, ...

Brand marketing isn’t what it used to be– and that’s a good thing. Forget perfectly polished ad campaigns and product-focused ...

If you're still clinging to marketing strategies from two years ago, you're not just behind — you're invisible. Welcome to ...

President Trump last week announced he’s “pretty much” secured a U.S. buyer for TikTok. And TikTok itself seems to have accepted its fate, as it is reportedly building a U.S.-based version of its app ...

TikTok's reported plan to launch a separate app in the U.S. could disrupt ad targeting and user data continuity.

Users are scrolling the social media giant to find product reviews, creator videos and other content that influence their ...

Shopify reports on effective customer acquisition strategies, including pre-launch demand, in-person connections, and ...

Popular video-sharing app TikTok is still available to US users only because President Trump issued an executive order in ...

TikTok is reportedly developing a U.S.-specific version of its app, codenamed M2, as it prepares for a potential sale of its ...

During the retailer’s full-year results today, Currys CEO said its marketing strategy, which has seen the brand take off on ...

The TikTok US-only app strategy centers on creating an independent recommendation system that would operate entirely apart from ByteDance’s global infrastructure. The new app is expected to use only ...