Before the ball drops on Wednesday night, a lot of preparations go into making sure everything runs smoothly in Times Square.

The stunning new crystal designs featured on Times Square's New Year's Eve ball represent Infinite Life, Liberty, and ...

Multicolored confetti was dropped from the Planet Fitness Center Stage at Times Square in NYC on Dec. 29 in preparation for ...

The 12 signs in Western astrology were originally based on the constellations behind the sun, from our perspective on Earth.

Times Square is a rare out-of-home market where a single digital screen can deliver both local New York impressions and ...

Backpacks are banned in the viewing areas, as are alcohol, large bags, umbrellas, chairs, picnic blankets, drones, large ...

For ringing in 2026, the Times Square Ball Drop will sparkle with circular Waterford crystals. The public can purchase ...

A new viewing platform at One Times Square offers a fresh look at the crossroads of the world and lets visitors get up close to the famous ball.