Each year, Varsity ships 4.6 million pieces of apparel, from $80 leopard-print “Cheer Mom” fleeces to custom uniforms covered in Swarovski crystals. Critics like Matt Stoller, an antitrust ...

Glen Burnie knows a little bit about making history. It seems like eons ago now that the Gophers garnered their first state ...

Think high school senior year is busy? Meet an Eastwood High School senior who is enjoying senior fun while being a ...

Meade coach Tierra Snowden had an unusual idea to ignite her cheerleaders’ excitement for states. They performed in front of the varsity football ... color-changing uniforms were missing from ...

The alternative to the tackle game is growing rapidly in popularity, and the MIAA is considering adopting it as an official ...

As Varsity Spirit leveled up the performances ... of cheer while raking in major cash (competitions, uniforms, and training ...

Across Boston, late and no show buses are repeatedly upending the lives of student athletes, who already are struggling to overcome obstacles to play sports at subpar high school facilities.

Varsity Brands, a US-based academic garment maker, has reported a breach of its systems. Attackers were able to access the details of tens of thousands of people. Best known for making cheerleader ...

Just over a million children nationwide participate in cheer each year and "almost ... it sells pom-poms they shake and uniforms they wear on the sidelines of high school and college football games." ...

On Sunday, Nov. 10, the 34-year-old pop superstar stepped out at Arrowhead Stadium to cheer on boyfriend Travis Kelce as she ...

Cheerleaders were screaming ... Some of the athletes are paired with their varsity counterparts. For many, it’s become a big ...