These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

As artificial intelligence (AI) transforms B2B marketing, organisations are faced with a crucial question: what does the ...

B2B Marketing Decision Makers Betting on a Mix of Traditional & New Marketing Strategies to Win in 2026 According to Madison Logic Survey Nearly Half of B2B Marketing Leaders are Prioritizing Customer ...

In this blog, Stefano Iacono from 6sense breaks down how account-based qualification can contribute towards your competitive ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

Internal PR is truly a win/win/win endeavor. When done effectively, it increases employee engagement, improves financial ...

As part of The Drum’s B2B Month, jurors from The Drum Awards for B2B reveal what the strongest work gets right and where teams need to evolve to meet rising expectations. To understand what ...

How to handle B2B content the right way? Click to learn about the major changes in B2B marketing, and find tips on how to balance audience engagement and SEO.

Marketers are shifting their focus from basic metrics to more holistic reporting that demonstrates event success and how it drove business outcomes.

I spoke to Anna Wood, Product Marketing Lead at Canva about the company's latest updates and what it all means for designers ...